Integresol & The PLM Market Global Market research shows, like larger enterprises, small to medium-size enterprises (SMEs) are focusing their product strategy on revenue growth in combination with cost reduction as a means to achieve profitable growth. However, as they pursue these goals, key targets such as product launch date, product development cost, product manufacturing cost, and product quality are at times being missed. SMEs face the same increasingly complex product innovation environment as do the larger enterprises through: Faster product commoditization Globalization Outsourcing Demand for more complex products They are more keenly affected by time-to-market pressures. While their product development processes are frequently lack adequate control to address these challenges. SMEs are responding to the product innovation challenge by proactively focusing on product-related processes by planning for PLM (product lifecycle management) solutions. SMEs that are engaged in PLM planning are looking to improve in the following critical areas: Control over product data and related project, product development, and program execution Design and project collaboration However, SMEs face some unique challenges with PLM arising from their size, including the cost of implementation, the need to change business processes, and a lack of internal resources. Integresol works to address these needs by offering solutions that facilitate PLM adoption. They include predefined workflows, data configuration templates, and industry-specific functionality, which reduce implementation barriers and provide a starting point for creating and automating processes that help to improve product development performance. As a consulting & services oriented company, we are working to fill a market need for a professional, customer-focused PLM services company. We emphasize service and support to differentiate ourselves from more price-oriented services competitors. We realize for us to be successful, we need to be flexible and responsive, to our clients by providing them with what they want, when they want it, and before the competition can offer it. Integresol achieves this through a solutions based approach that is client-centric, and in which our clients' business objectives are our top priority. Once our clients' needs and processes are understood and described, leading edge products and best-in-industry skills are applied to the design and development of a custom solution that enables businesses to operate in the most cost effective way. Our marketing strategy is based mainly on ensuring that clients know what needs our service(s) are able to fulfill, and making the right service and information available to the right target client. Our strategy will convey a sense of quality and satisfaction in every picture, every promotion, and every publication. Our promotional strategy will involve traditional advertising, Internet marketing, personal selling, public relations, and direct marketing. It is important to recognize that market intangibles such as our ability to relate to customers in regards to their needs and wants, management style, corporate culture and commitment will differentiate us from our competitors and contribute towards the development of a sustainable competitive advantage. View Site Map